This a very early draft of a chapter from “Tags: Living In A Virtual World“. I use this blog as a notebook for drafts, so you can provide me with feedback in an early stage. Comments are, as always, appreciated.

I have more faith in a friendly clean-cut doctor in a white coat, than one in a jeans with anti-social behavior. Although. For anyone remembering Dougie Howser, MD, the 1990 television series that starred a teen aged child as clean-cut white coat doctor, I would not want him to be my physician. I would prefer House, the grumpy but brilliant doctor, who “doesn’t do white coats”.

Why do you think a certain person is more “trustworthiness” over another person? This is a relevant question. Not only when dealing with television doctors but also when operating on the Internet, or working with people you have never met.

group Trusting People You Dont Know

Image by Sister72.

Let me illustrate this situation with a game called The Prisoners Dilemma. In this mental exercise two inmates are planning two escape from prison. They are unable to communicate to each other as they are located in different cell blocks. Both prisoners have two options: if they work together they have a chance of escaping together. If one of them tells the guards that the other prisoner is going to escape, he will have a very high probability of escaping while to other one is almost certain to be caught. If they both decide to defect and tell the guards, they are both caught.

Facing a certain situation, a person has to select a strategy to interact with another individual. They have two options: they are going to cooperate, or they are going to be egoistic (defect). In The Prisoners Dilemma the outcome depends on the strategies chosen by both parties.

In essence it is a situation where

  • if people cooperate, both have success,
  • if one person is taking advantage of the other (defect) this person has an even larger benefit, but the other suffers a loss,
  • if both persons defect they loose both.

If you play this game over and over again with the same opponent, you can let your selection be determined by all previous games. If a person always plays defect, you can base your strategy on your mutual history. If you know someone for a longer time, history can provide you with enough experiences to draw some conclusions.

But what if you haven’t done multiple iterations? What if you meet a person for the first time and you are confronted with a Prisoners Dilemma? Researchers call this the “one-shot prisoners dilemma”. Michael Macy and John Skvoretz, two professors of sociology, model this game by introducing the notion of “telltale signs”. In a situation like this, people are trying to determine the “trustworthiness” of others. They are trying to read “telltale signs”, look for behavior or other marks that they identify with trustworthiness. This might be as simple as being friendly and saying “hello” every time you see someone down the hall. Perhaps you have automatically more trust in someone wearing a suit, or a person with PhD behind his name. The idea is that you are trying to detect signs of trustworthiness, whatever that may be for you.

Next to this detection, the projection of your own intentions plays a role in the decision of the strategy; if you want to cooperate you are more likely to be biased into “seeing” the other as trustworthy. So, we use projection and detection as a mechanism to compensate for the lack of history one has in one-shot Prisoner Dilemma’s.

How people detect the tell-tale signs of trustworthiness is not only based upon behavioral markers that society associates with it; it has also to do with the similarity of the other with you. Persons that are more viewed as being equal or “the same” or more likely to be considered honest and sincere towards you. Translated to terms of social networks: people closer in social networks are more likely to consider each other trustworthy than people further apart.

This is not a one dimensional thing, people are associated with multiple social networks and groups. And every social group has its own rituals and signs that communicate its uniqueness towards the world outside the group. If you have a lot of aspects associated with a certain social group, you will more likely be considered trustworthy by members of the same group.

In short, “trustworthiness” is in this view determined by association and similarity.

Association: is what I expect the other to be like.
Similarity: is to be like me.

Telltale Signs Of A Project Manager

This makes me wonder if Project Managers, as a professional group, have tell tale signs of “trustworthiness”. If you have never had any experience with a certain person, what are the labels, the social markers you associate with a professional Project Manager?

There is no way to avoid talking about and in stereotypes when discussing this topic. And not all stereotyping is the same. Signs determined by professionals, colleagues are different from the general public.

In 2007 I asked visitors of The Project Shrink blog, project professionals, this question: “If you have 10 minutes, how do you judge a Project Manager?” Although this was by no means a scientific experiment, it provided some interesting clues.

A summary of the responses is given by this statement: “If they just use jargon from a handbook, I put them on the lower end of the scale. If they talk about the importance of stakeholders and people in general I put them on the high end of the scale. If they talk about stakeholders, they must have been in the trenches.” Note the importance of language.

If one has only ten minutes appearances do matter. The respondents hesitate to admit this, because it sounds very superficial, but it is true; people are looking for visual clues of competence, confidence and calmness. Clothes have some importance in the first impression; dress with taste, clean cut and similar to what your client is wearing are the advices in this area.

It is a cliché that a Project Manager should be a good communicator. So this is the area that gets to most attention. In the interaction the new PM should good listener, a good conversationalist that doesn’t dive immediately into “shop talk” but can converse with confidence and respect about life, the universe and everything. He should under no circumstances have a loud-mouth, heated discussion about a topic. Knowledge and opinion is one thing, in control and respectful are considered far more important.

About the messages that are exchanged in the first ten minutes people are short: people are looking for words like “you”, “we”, “our”, “team” and “support”, and are absolutely allergic to buzzwords. “Plain English Please!” as one of the respondents wrote.

Artifacts can also function as telltale signs. We all have seen people spending days behind MS Project to create a proper Gantt Chart. I have witnessed adults getting all excited when they could inform me that their project “had a risk profile of 18%”. I smelled the sweat of humans trying to fill every box in a project plan template, relevant or not, just because it is in the template. People have seen me polishing up a nice, shiny Chart. I spent 3 days creating this Monster Gantt Chart that I had to plot on A2 to get it printed. I rolled up the paper and went to my client. This client was an senior sales person just before his retirement. He was old school, but one heck of a salesman. I rolled out my wallpaper-size plan, and guided the customer through the steps. All the time he was silent, he didn’t say one word. After a while he took the plan and threw it in the garbage bin. While taking his pen and paper he looked up and asked me: “What is it that you want me to do?” Point taken, Gantt is a Project Management icon, and not every one seems to be a PM.

Different people have different associations with tags. Because it’s all about perception, there is no “truth”.

How does this work online?

Online, the situation is not very different. Our LinkedIn profile has a picture, keywords describing what we do, associations with companies and professional organizations and badges of the LinkedIn groups you are a member of.

  • Do you wear a suit on your picture? Or do you have an image of you going through the jungle?
  • Is your name followed by a enormous string of credentials (MSc, PMP, LIVR)?
  • Do you have a normal function description, like “Accountant”, or do you have one that sounds more deviant, like “Master Of My Universe”?

It would be fun if you would do this short experiment. Go through your LinkedIn or Facebook connections. Skip through the profiles and write down what determines a “good vibe” with that person for you purely based upon the information provided.

This a very early draft of the introduction to Tags: Living In A Virtual World. I use this blog as a notebook for drafts, so you can provide me with feedback in an early stage. Comments are, as always, appreciated.

If you are a Project Manager that operates for a short period of time in a foreign organization, with a team you don’t know, in a domain you would not know how to spell, I would say you have some challenges.

Think about this Project Manager as a person in a huge network of interacting people. The PM can interact only with a few of them (his team, the stakeholders). The stakeholders interact also with others. People the PM knows, but more likely with people invisible to the Project Manager.

Because of the size of the network, because of limited visibility on the network, because of the complexity of the network, the PM is getting partial information, always.

For the same reasons the PM has only partial influence. He cannot interact with “everyone”. He has no “power” over everyone.

How do you get your job done?

The same problems arise when you operate on the internet. Lots of people you don’t know, huge amount of partial information. By looking at how this works in the virtual space, we get insights that can guide us in our projects.

Well, on the Net it’s all about Tags. And the things people think they represent.

Tags. Yes, Tags!

People can catalog almost everything on the Internet. You can add words to photos on Flickr that describe the picture. At Amazon, users can put labels on the products, labels they associate with the object. It’s called “tagging”.

Users from the bookmarking site Delicious add tags to the webpages they find interesting. If they put “project management” and “best article ever” to one of my webpages I’ll be delighted. If their tag reads “this sucks”, well, that sucks.

3389465159 7ff109efc8 Tags: Sociology In A Virtual World
Image by dominiekth.

Tags are the little labels we put on everything on the web. There is no overall top down structure. Everybody can add tags. The tags can be any word or couple of words. Whatever your association is, it’s your tag.

A collection of tags describes a picture, book, products or blogger in a short and effective way. It doesn’t matter if it’s true or false. It’s about the perception of community.

After three years creating The Project Shrink, blog, podcast and persona, that’s how I view living online: a struggle with tags.

On Twitter I exchange short messages with other Project Managers. We have a secret handshake. Every message contains the letters PMOT, which stands for Project Managers On Twitter. By using these letters, you label yourself as a PM. And a cool one. One that is On Twitter.

The blog Project Shrink started out about “Project Management”. But I experienced that under that label humans don’t play a role. (At least, that’s what I’m told.) In “general management”: yes. In “human resourcing”: yes.

So I adopted “Project Leadership”. Now that is a lovely area in which you can throw any human topic you can imagine. The drawback is, nobody really knows what it is exactly. It may be a safe tag, but it’s not an effective one.

If you use a tag, you want it to be clear. You use a word, a word that means something to you. Agile approaches are getting more and more in fashion. Therefor more and more approaches are getting the label “agile”. To piggyback on the success.

Brian Marick believed Agile is being dumbed down. So he created Artisanal Retro-Futurism crossed with Team-Scale Anarcho-Syndicalism. Just to be sure no one would take that name and create it into something else. I am pretty sure that this tag wasn’t taken already.

Tags, or labels, are the social currency in the virtual world.

It’s the stuff we want to collect, get rid off or give online. This is not typical for online interactions. Labeling is a concept from sociology. According to Wikipedia “… is (sociology) the study of the social lives of humans, groups, and societies, sometimes defined as the study of social interactions.”

Online. Offline. Society. Project. Doesn’t matter. The kicker in the virtual space is, you actually use real tags. We see them. We use them as keywords in our filters. We use them in our one sentence pitch on LinkedIn. But still. Always the same principles. It’s about group affiliation and identity.

During your life you are a member of a lot of social groups, by default, by choice or by force. I am a Dutch white male, member of a no-child double income household, Project Manager, author and web aficionado, to name just a few of my own treats. The Dutch white male is something that I am by birth, by default. All other affiliations are more or less done by choice.

The group memberships determine how we see ourselves in the whole of society, it determines our identity. Actually, we have more than one identity. We can choose, we can switch depending on the situation. I like to see myself as a blogger and writer. Within the professional world I emphasize the software project manager affiliation. You have been dealt a lot of memberships, you can emphasize or down play each affiliation to create your identity.

As an identity is how we see ourselves within the ultimate large group of humans, it not something that can be seen on an individual level. It is a group thing. Without groups, the whole concept of identity wouldn’t make sense. We are shaping identities by combining three mechanisms: categorization, identification and comparison [Wikipedia]. Although broadminded people like to think they do not put everyone in boxes, everyone does.

We always put people in categories, we label them. This is done by looking for signs that we associate with a certain group. These signs are the mentioned use of icons, rituals or speak. To be able to associate yourself with a group, we first have to divide society into groups. Identification is the part where you affiliate yourself with a group.

The affiliation is done by taken on the social groups norms and other aspects which are used by humans to label an individual to a category. With the identification you label yourself to the group. To be able to do this, you take on the marks that cause the label. Comparison is looking for differences between groups. With the group affiliation you create your identity, your place in society. For this to work you are also indicating where you are not standing. It is always a comparison between groups.

A Short Writing Project: Tags.

It has been three years already since I launched The Project Shrink. I wanted to see if basic sociology could help me understand problems in projects. As DeMarco and Lister put it in their classic “Peopleware”: “The major problems of our work are not as much technological as sociological in nature.” So, it only makes sense to look at the social sciences.

Writing, discussing, interviewing and being active online provided me with some great experiences. The information and knowledge I acquired from running The Project Shrink form the basis of a small book I am working on: Tags (working title).

The information is applicable to offline situations. The information is incredible relevant for running virtual projects.

The table of contents:

1. Augmented Conversations
2. Trusting People You Don’t Know
3. What’s Your Beef?
4. Living In Networks: If You Build It, They Will Come
5. Transparency: Turning History Into Tags
6. What Happens If You Only See A Part Of Your Network?
7. Do Introverts Rule The Tag Game?
8. Why Your Company Should Help You Tag

I started this year explaining why I like the word “awesome”.

“I like to use the word “awesome” instead of “felicitous” as I like to appeal more to people who like passionate words over expensive sounding ones.”

Couple of days later, I tell you

“Although writing in a style that sounds authoritative (“You must do this!”) attracts a larger audience, providing advice that respects the comfort zone of the other is more effective in real life.”

So. True.

And than. In my previous posting I go all “Reputation Space / Project Space” on you.

Big Important Words. Yeah. I know.

So, I am no exception to the social mechanisms discussed :)

This “Spaces” thing is about how we operate in a world where online and offline are influencing each other.

Instead of Spaces, I’ll talk about “Stadium / Living Room“.

Ok?

This is not a story about social media. This is a story about verification.

When I tell you that social media has a purpose for Project Managers, you basically have to trust me on this. I try to make a compelling case. I provide you argumentation that makes the case plausible. Or fail at it, for that matter.

sales This Is Not A Story About Social Media.

I provide you with my profile. I make video to make a deeper “connect”. I use some personal branding. I use my associations with professional organizations. I use the fact that I am a practitioner.

I use the fact that I have a long history of writing on the web. I use the fact that I have spoken at conferences. I use the fact that I have written a book. I use the fact that I have a lot of people subscribed to my rss feed and newsletter.

And that’s with all blogs, books and other information “out there”.

Some people prefer statistical evidence. Some prefer anecdotal story telling. Some prefer case descriptions.

To you this is all “second hand” information. Which at best is plausible.

The entire collection of “second hand” information makes up the reputation space, as it is primary judged on the basis of the reputation of its source.

The key is that information in the reputation space lacks direct verification by you.

When you get in direct contact with a person, you can “check” your assumptions with interaction. When you experiment with social media in your own project, you can verify its use or lack thereof.

You use benchmarks, prototyping, testing, reporting as direct feedback on how things work out for you or your project.

The key to operating in the project space is that verification is possible.

It’s even by definition. Can you verify it directly, it’s in your project space. If you can’t, it’s in the reputation space. “Second hand” information is always directly linked to your view of the reputation of the source.

We need the reputation space. We cannot experience everything ourselves. In this space, plausible is the best we can do. We can provide context. But no person can provide all the context needed.

By selecting the elements of this context, we already make a choice. And it might be that the essential elements for your situation are left out of this “context”. Life is just to complex to list all elements that might be important in any other situation.

This is not a story about me. Or social media.

This is about you being aware and operating consciously in both spaces.

We all have Googled someone. Put his name into the Google search box and hit enter.

Just before a meeting. After we have received a mail. See what information we can find about this person.

We can use this information to build up a mental image of this person. Build up context. Guess his frame of reference. Determine what this person is about.

When we meet this person in a face to face conversation, we use the information we found in his digital footprint. If we like it or not, we interpret messages in the context we have build up.

ahum Using Information From The Reputation Space In The Project Space

In here lies our challenge.

We have to make use of the information we received from the digital space, but shouldn’t use it as a fixed frame of reference. It is merely a starting point in our conversation.

When we use information from the reputation space into the project space we have to communicate mindfully:

“When people communicate mindlessly, they tend to utilize broad categories and stereotypes to predict behavior. As mindfulness increases, the categories become more specific and typically more accurate predictors. Since being mindful makes us open to more information we are more likely to correctly identify the receiver’s frame of interpretation.”

Information from the reputation space is useful in communication. Even if we want to, there is no escaping from it. Now we have to put a name into a search box. Give it some time, and this information is presented to you in a more frictionless and faster way.

But we should use it to our advantage, and not as a short cut to save time on real conversations.