A year ago I published a series of postings on this blog about “The Fish Pond“-metaphor. Its purpose is to make some sense of complexity, humans, projects and globalization. I wrote the series together with dr. Ali Anani.

This great experience shaped the way I currently think about complexity and human networks.

He recently published a very interesting paradigm for dealing with consultative selling to respond to customers’ needs:

“To standardize the approach and cope with swinging customers’ needs an 8-wave structure has been proposed for consultative selling. At the same time the paper proposes a similar wave structure for the Maslow Hierarchy of needs. The waves are emulative of the waves for the stock market. Having an 8-wave structure allows for the superimposing of the waves and explains the complexity and fractality of the consultative selling process.”


Consultative Selling and Customers' Needs Identification - Get more Business Plans

I think it is an intriguing idea. If the behavior of the stock market is driven by human emotions and the behavior of the stock market is wave-like, by use of complexity, human emotions are wave like.