Projects Are About Humans. Deal With That!

Flight of the Creative Class



Work moves around. If it can be produced cheaper, more efficiently or better, it gets relocated.

Talent moves around. If one area on the globe is more exciting and thrilling than another, people relocate.

Works moves around. And people that perform the work move around. Not necessarily dependent of each other.

Regional population changes rapidly. Asia gets a booming population growth. First world nations have a enormous amount of seniors coming towards them as the babyboomers are getting old. With regional changes in the populations, the demand for work shifts.

Nobody can tell you how the patterns will turn out. Where will be what. Who will get what.

One thing will be sure, it will be global, spread out, and on the move!

That is the vivid image I got from The Flight of the Creative Class: The New Global Competition for Talent by Richard Florida.

Oh yeah… and if you want to attract talent, you have to provide a tolerant and creative society… duh!

Welcome to Amsterdam … :)

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