On “Project Shrink” a recurring theme is “knowing and promoting yourself“. The following postings are among my favorites within this topic:
Marketing: Tech People Hate It. Boy Are They Going To Need It!
“If your are into software project management, you are into marketing. If you are planning to keep on working on software projects in the years to come, you better get darn good at it. It seems to be a dirty word among technical people: “marketing”. But it’s not about selling your soul to the devil. It’s not about tricking people into buying stuff they don’t want.”
Dear Project Manager: Why Should Anyone Want To Work For You?
“If it’s not your reputation that’s going to kill your job, it’s your poor, old school skill set. Project organizations are getting more and more distributed over our globe, team members are becoming more mobile. The project manager will have to deal with an increasingly multi-cultural, global and mobile environment, in which the employees are working on more fragmented tasks. You desperately need to update your skills.”
Define Yourself As A Professional With Margaret Meloni
Earlier this year I had an interview with Margaret Meloni in which she answers the following questions:
- Why is it important to define yourself as a professional?
- How do you get to know what you bring to the table?
- How do you broadcast that to others?
Bas de Baar discusses Project Leadership in a global and virtual world through his popular blog and video podcast “The Project Shrink”. With over a decade spent in the trenches as Software Project Manager within the publishing, financial and public sector, running multi-national teams, he has a lot to talk about.
Bas holds a masters degree in Business Informatics and lives with his wife in The Netherlands. He is author of the book “Surprise! Now You’re a Software Project Manager” and is a member of The PMI New Media Council. This council brings together industry bloggers, webcasters and podcasters to help PMI advance the profession, to promote the exchange of ideas and knowledge and to make the best use of new social media channels. 
I think the concept is Society has moved away from a read/only phase and is returning to a read/write culture. The skills are the same ones we learned in elementary school.
I love your videos Bas, perhaps you would like to interview some Japanese Blue Chip Project Managers?
Hi Robert, thanks for your kind words. I’ll drop you a mail.