My monthly column at TechTarget is up:

“But even when the (reputation) system is working properly, even when transparency makes sure people’s behavior will be noted around the globe, this doesn’t mean you can reap the benefits for your project or business. With a good reputation there is a lot to gain, but having a bad rep puts a lot at stake. So people will play things safe. They will create low-risk behavior, ultimately resulting in mediocrity…”

Read the entire column.

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